Post-mortems

Graveyard

I love building products … even the ones that didn’t make it.

Every one of these was my money, my time, my bet. I don’t regret a single one.

Override AI
2025
Team of 2

Human-in-the-loop AI oversight before it was a category. Compelling idea, wrong timing — couldn't find the market in time.

A wrong idea, arrived at a wrong timeremains
Memetic.ink
2024
Team of 5

Social AI agents for autonomous audience growth. Built the tech before anyone wanted it — crashed on wrong market positioning.

Did not survive the wrong positioningremains
TalkScan.ai
2023
Team of 4

Platform for processing massive volumes of social media data with custom ML models. Strong tech, no product-market fit.

Was looking for PMF in no ICP landremains
Toongoose
2011–2022
Up to 30 people · CEO / COO / CRO

2D & 3D animation studio built from 2 to 30 people over 11 years. 800+ projects delivered globally; pioneered remote distributed production and custom internal tools long before it was fashionable.

Could not keep up with market demand for cheaper laborremains
Seen the wins and the wreckage. Let’s talk.Back to the living